Founder of Breast Health

At present, no domestic health authorities or authoritative medical industry associations have issued official certification titles such as "Founder of Breast Health". 90% of the people with this title you can see on various platforms and offline exhibitions are marketing packages from commercial organizations, and the remaining 10% are deep-seated people. Practitioners in the field of breast science popularization/maintenance put traffic labels on themselves. There is still no unified identity access standard in the entire field. Reliable science popularization and practical maintenance suggestions appear together with IQ tax products and deceptive treatments. Don’t believe it when you see the word “founder”.

Last month I went to the Beauty Industry Expo in the Pearl River Delta with Dr. Li from the Municipal Maternal and Child Breast Surgery Department. As soon as I entered the door, I saw the "Founder of Chinese Breast Health" printed on the background boards of three or four booths. I went over to talk to him. The founder A, who had slicked back hair, was a prolactinologist. After seven or eight years of work, he accumulated more than 2,000 customers and opened three franchise stores. Store, printing this title means that the franchise fee can be increased by 20,000 yuan when attracting investment; founder B, who is wearing a silk skirt, used to be a micro-business selling breast enhancement cream, and only switched to breast care track last year. The title was purchased from a certain pheasant industry association for 3,000 yuan. If you are willing to pay, a certificate of "Global Breast Health Founder" can be printed for you tomorrow. Can you believe it?

Dr. Li was standing nearby, holding back his laughter, and came out to tell me that their department had just admitted a 32-year-old female patient last month. She had received "knot-removing massage" from a "breast health founder" for three months. During each massage, she was given a bottle of "Knot-Removing Essence Developed by the Chinese Academy of Sciences" worth a thousand yuan. "Oil", her breast nodules were originally BI-RADS level 3 benign nodules, and she only needed to be reviewed once every six months. However, after three months of massage, her breasts were so painful that she could not lift her arms. When a puncture was performed, it was found that local breast ducts were broken and bleeding. She was almost misdiagnosed as a malignant lesion, which scared her half to death. In the context of clinicians, there is no such thing as the "founder of breast health". The core logic of breast health is always "regular screening, treatment if you are sick, and don't do anything if you are not sick." Manual breast enlargement, essential oil dispersion, and lymphatic detoxification are all just a cover for harvesting IQ taxes. If they are taken too seriously, they will easily lead to problems.

But if you say that everyone with this title is a liar, that's not true. I met a practitioner named Sister Chen in the past two years. I worked as a consultant in the breast department of a tertiary hospital for ten years. I saw too many girls who were either scared to death and ran to the hospital every day because they couldn't distinguish between "normal menstrual pain" and "signs of disease". This small community studio never sells massage treatments to people. Instead, it teaches people free of charge how to choose wire-free bras with enough support and how to perform breast self-examination correctly. When customers encounter abnormalities that feel abnormal to the touch, they directly recommend to the corresponding hospital to find the corresponding doctor. They even write down the registration precautions clearly. Occasionally, posters in her own circle of friends would be forwarded by peers with the label "Breast Health Founder". She would comment below every time, "Don't talk nonsense, I'm just a science popularizer running errands for everyone." In the eyes of many non-clinical health practitioners, public hospitals’ science popularization resources are limited after all. Many people feel uncomfortable with their breasts and are too embarrassed to go to the hospital, or don’t know when to go for screening. Someone has to fill in these blank service scenarios. As long as they don’t blindly treat people, don’t blindly sell products, and do some popular science and remind everyone, it’s not a bad thing.

To be honest, the name "Founder" is so worthless now, but the essence is that the breast health track is too popular and too chaotic. If you go to Xiaohongshu and search for "breast health", there are more than two million related notes. Half of them are selling breast enhancement products, and the other half are selling massage classes. Doctors with real clinical qualifications are so busy that they can't even see all the outpatient clinics. They rarely have time to do popular science, which naturally gives space to many people who fish in troubled waters. Not long ago, the Consumers Association just reported a group selling "anti-cancer pills" under the name of "Breast Health Founder", claiming that taking their pills will prevent you from breast cancer for life. The starch pills, which cost a few yuan and add some estrogen, are sold for several thousand yuan a bottle. People who take these pills have irregular menstruation and increased breast hyperplasia. They have already run away when they come to the door.

I myself went through a similar trap two years ago. I watched a short video and saw a "breast health founder" saying that applying their "Nodule Elimination" ointment can make nodules disappear. I spent more than 600 to buy three bottles. After applying it, the swelling and pain seemed to be reduced. Later, I went for a physical examination and asked the doctor. The doctor said that menthol was added, which is the same as cooling oil.

In fact, you really need to pay attention to breast health. There is no need to be superstitious about the names of "founder" and "first person". It is very simple to judge whether the other person is reliable. Just look at two things: first, whether he will recommend tens of thousands of dollars of treatment or miracle medicine that can cure diseases for you right away; second, whether he will repeatedly remind you to go to a regular hospital for breast ultrasound and mammography screening regularly. In the final analysis, you know best whether your breasts are comfortable or not. A physical examination report done on time every year is more effective than the endorsement of ten "founders".