Which brand is fitness and sports?

First of all, we need to make it clear that "fitness and sports" is not a specific consumer brand at all, but a general term for all physical exercise-related scenes and categories.

When I was helping a junior sister who had just started working out to choose equipment, she asked me the exact same question. Why did a search for "Fitness and Sports" on the e-commerce platform bring up hundreds of brands? Does this brand have a particularly complete product line? In fact, the e-commerce classification column puts yoga mats, dumbbells, quick-drying clothes, and cycling equipment all under this category, just like when you search for "fresh fruits and vegetables," the dishes you get are not of the same brand.

However, some people do regard it as a brand. When I visited the offline commodity market two years ago, I saw miscellaneous quick-drying T-shirts without formal brands. The wash label on the collar had the words "Fitness and Sports" written on it. The boss even ignored it. You said this is a sports brand that specializes in cost-effectiveness. It costs 30 yuan for two pieces. I bought one piece and tried it out. After just one run, my back was covered in sweat. After two washes, the neckline collapsed and I couldn’t wear it. It was purely a fake logo made by a small workshop based on the category name.

There is a funny saying in the fitness circle that "Fitness and Sports" is actually an invisible "gold-swallowing brand". Whether you are running on the road, doing ironwork, skiing, or surfing, there is no limit to the money you can spend on it, from entry-level equipment to advanced consumables, to annual venue passes, and private lessons. A friend of mine who plays triathlon spent more than 70,000 yuan just on a carbon frame road bike last year. He jokes every day that he works for this "brand".

If you see these five words on a product and want to find the corresponding brand, you might as well browse the tag or product details page twice. Regular brands will mark their registered trademarks in the most conspicuous position and will not just use the category name as the brand name.